Polaris Inc., the global leader in powersports, announced today a first-of-its-kind partnership for the brand, which makes Polaris the Official Off-Road Vehicle Partner of Battlefield™ 2042, the latest video game from EA®. Fans can operate a Polaris Sportsman within EA®’s latest game, enter giveaway featuring custom Polaris Sportsman ATV grand prize. Gameplay with the vehicle is showcased in an immersive trailer that fuses virtual world of the game with real-world riding. View game trailer.
“At Polaris, we are passionate about creating products that enable possibilities for work and play in the outdoors. Our partnership with Battlefield™ 2042 brings that real-life passion to a virtual world to help enhance the player’s experience and ability,” said Holly Spaeth, director, Corporate Branding and Partnerships, Polaris. “As gaming grows and diversifies, this partnership allows us to reach new and existing audiences with an authentic brand experience.”
The partnership between Polaris and EA® is particularly relevant right now, as powersports and gaming are both expected to see continued growth in the coming years. In fact, the gaming industry is estimated to reach $200 billion by 2023, while the powersports category is projected to eclipse $25 billion by 2027.
Many great prizes
To celebrate the launch of Battlefield™ 2042, Polaris and other game partners are running a six-week prize giveaway, including daily, weekly and grand prize winners. Fans may participate by opting in to receive weekly notifications; watching, liking and sharing the game trailer; following social accounts; and liking and sharing social posts. Daily and weekly prizes include: Battlefield™ 2042 games; Logitech® gaming accessories like a laptop, headset, keyboard and mouse; Polaris- and EA-branded merchandise; an AKRacing® gaming chair; and a video game console.
The grand prize is a custom Battlefield™ 2042 -inspired Polaris Sportsman XP 1000, which is featured in the game trailer. Valued at nearly $30,000, the vehicle was hand-painted to mirror the in-game vehicle.
Giveaways are live now and run through January 3, 2022. More information on entry, prizes and eligibility can be found at playr.gg/Polaris.
To learn more about Battlefield™ 2042. The game is available now wherever video games are sold.